Writing a Description for Your eBay Listing

In addition to a keyword-laden title and clear, focused pictures, the description that you include in your listing is one of the primary ways for you to market your item to potential buyers. It's important to remember that actual buyers have the ability to rate you as a seller and post feedback that remains in your eBay profile, so sellers should be as truthful and forthcoming as possible when describing their items.

You want to explain an item's:

• History (e.g., its origin, the year the item was manufactured)
• Color and texture
• Size and dimensions
• Condition (with references to any significant imperfections)
• Brand name or item label
• Unique details and qualities that will increase the item's value

Buyers appreciate concise, organized descriptions; bulleted points and lists are recommended. The more information you provide about your item, the more likely buyers will be to place bids on that particular listing.